Shanghai is one of the best places to shop Chinese fashion labels in context rather than seeing them only through international stockists. The city’s designer scene ranges from globally recognized runway names to quieter slow-fashion stores that fit naturally into an Anfu Road or former-concession afternoon.
This list focuses on brands with a clear design identity, so the stops feel meaningfully different from one another.
Shopping at SHUSHU/TONG is a different proposition from browsing UMA WANG or ICICLE, and the guide keeps those distinctions visible. Brand origin, product category and surrounding retail district all affect whether a stop deserves a place in a short Shanghai itinerary.
The addresses also make comparison easier: several of the strongest choices can be grouped into the same district, which lets you browse deliberately rather than spend the afternoon moving between distant malls for similar products.
SHUSHU/TONG
SHUSHU/TONG is included because it is Shanghai designer label known for romantic, subversive womenswear and a strong international fashion profile.
The products described above are the reason to stop here, not merely the fact that it occupies retail space. At Shanghai fashion retail locations, the store can also be compared with nearby boutiques or malls without turning the shopping day into a cross-city commute.
If a particular collection matters, ask about stock before making a dedicated trip; the value of this stop comes from its specialist range.
Address: Shanghai fashion retail locations / Visit Map
UMA WANG
The defining strength of UMA WANG is its role as internationally established Chinese designer with layered tailoring, texture and an art-driven luxury aesthetic. This retailer is most useful for shoppers specifically interested in internationally established Chinese designer with layered tailoring, texture and an art-driven luxury aesthetic. The location at Shanghai fashion retail locations gives the visit a clear place within a broader shopping route rather than making it an isolated detour. Keep receipts and clarify return or tax-refund procedures for higher-value purchases before leaving this specific store.
Address: Shanghai fashion retail locations / Visit Map
ICICLE
ICICLE earns its place in this guide by offering Shanghai-founded premium fashion house centered on restrained design, natural materials and polished everyday pieces. Its selection has a distinct identity, which is what separates ICICLE from more general department-store shopping. The address at Multiple Shanghai stores also matters when you want to compare several brands in one district.
Use nearby stores for comparison when possible, especially for luxury, electronics or beauty purchases where model or collection differences matter.
Address: Multiple Shanghai stores / Visit Map
klee klee
What makes klee klee worth singling out is that it is local slow-fashion label with understated silhouettes, natural fabrics and a lifestyle-store context. klee klee works best as a targeted shopping stop. The specialty described above gives it purpose, while Anfu Road / Xuhui District, Shanghai determines how naturally it can be combined with the rest of the day’s retail route. The strongest reason to choose this shop is the product identity described above, so prioritize it when that category is genuinely on your list.
Address: Anfu Road / Xuhui District, Shanghai / Visit Map
Short Sentence
Short Sentence is included because it is independent Chinese fashion label with relaxed tailoring, clean shapes and easy-to-wear contemporary basics. The products described above are the reason to stop here, not merely the fact that it occupies retail space. At Shanghai retail locations, the store can also be compared with nearby boutiques or malls without turning the shopping day into a cross-city commute.
If a particular collection matters, ask about stock before making a dedicated trip; the value of this stop comes from its specialist range.
Address: Shanghai retail locations / Visit Map
PRONOUNCE
The defining strength of PRONOUNCE is its role as Shanghai-founded menswear label mixing tailoring, Chinese references and experimental proportions.
This retailer is most useful for shoppers specifically interested in Shanghai-founded menswear label mixing tailoring, Chinese references and experimental proportions. The location at Shanghai fashion retail locations gives the visit a clear place within a broader shopping route rather than making it an isolated detour.
Keep receipts and clarify return or tax-refund procedures for higher-value purchases before leaving this specific store.
Address: Shanghai fashion retail locations / Visit Map
COMME MOI
COMME MOI earns its place in this guide by offering Chinese womenswear brand founded by model Lü Yan, known for modern urban tailoring and accessible statement pieces. Its selection has a distinct identity, which is what separates COMME MOI from more general department-store shopping. The address at Shanghai retail locations also matters when you want to compare several brands in one district. Use nearby stores for comparison when possible, especially for luxury, electronics or beauty purchases where model or collection differences matter.
Address: Shanghai retail locations / Visit Map