Toy shopping in Shanghai ranges from giant character flagships and LEGO experiences to collectible figures, retro Japanese pieces, and specialist comic merchandise. The strongest stores appeal to very different ages, so a useful list should not pretend that a preschool family and an adult collector are looking for the same thing.
This Guide-Explorer selection separates mainstream family stops from collector-led browsing. TOP TOY and Disney are high-energy flagships; LEGO and LEGOLAND work well for building fans; Tintin is tightly themed; Boomer Off Vintage is about nostalgia; and StarToys offers a broader suburban family range.
For a short visit, keep the geography in mind. Most travelers can cover Nanjing Road, Lujiazui, or Xujiahui easily, while Baoshan and the LEGOLAND Discovery Center are better when they already match the day’s plans.
Families and collectors should split the list differently. Disney, LEGO and LEGOLAND are predictable in the best sense: the theme is clear and children know what they are getting. TOP TOY is much more connected to current collectible culture, while Tintin and Boomer Off Vintage are specialist browsing stops for older fans. StarToys serves a practical suburban family market. That distinction keeps a toy-shopping day from sending children to collector boutiques or adult hobbyists to generic family stores.
TOP TOY Nanjing Road Flagship
TOP TOY Nanjing Road Flagship is a large collectible-toy flagship on Shanghai’s busiest pedestrian shopping street.
Blind boxes, character figures, licensed franchises, and display-heavy merchandising make it more exciting for collectors than a conventional children’s toy shop. The address is extremely convenient for visitors already walking between People’s Square and the Bund.
Address: 558 East Nanjing Road, Huangpu District, Shanghai / Visit Map
Disney Store Shanghai
Disney Store Shanghai is Disney’s major city store in Lujiazui, with character merchandise, toys, apparel, and themed displays. It provides a concentrated Disney shopping experience without requiring a trip to the full resort in outer Pudong. The location beside the financial district makes it easy for families to combine with the Oriental Pearl Tower and riverside promenade.
Address: 180 Fenghe Road, Pudong New Area, Shanghai / Visit Map
LEGO Store One ITC
LEGO Store One ITC is a large official LEGO store in Xujiahui with current sets, display builds, and brand-specific merchandise. It is the straightforward choice for families and adult builders who want official stock and a polished retail environment. The Xujiahui transport hub makes the visit easy to combine with malls, cinemas, and nearby cultural stops.
Address: LG2, One ITC, 1901 Huashan Road, Xuhui District, Shanghai / Visit Map
The Tintin Shop Shanghai
The Tintin Shop Shanghai is a specialist store devoted to Tintin books, figures, models, prints, and character merchandise.
Its narrow theme is precisely the attraction for comic fans and collectors who would rather browse a focused selection than a generic toy floor. The store makes the most sense as a deliberate stop for enthusiasts because the surrounding area is less tourist-oriented than Nanjing Road.
Address: 805 Chang’an Road, Jing’an District, Shanghai / Visit Map
Boomer Off Vintage
Boomer Off Vintage is a retro collectible and vintage-toy shop inside CITIC Square, with a strong nostalgia-driven selection. Older figures, Japanese character goods, and unusual pieces give collectors more to inspect than a new-release-only chain store. Its West Nanjing Road location is practical for adding a short collector stop to a broader luxury-shopping day.
Address: B16, B1, CITIC Square, 1168 West Nanjing Road, Jing’an District, Shanghai / Visit Map
LEGOLAND Discovery Center Shanghai
LEGOLAND Discovery Center Shanghai is an indoor LEGO attraction designed around interactive building, rides, play zones, and model displays rather than simple retail.
Families can spend several hours here, so it belongs in the category as an activity destination for LEGO-focused children rather than a quick shop. The Putuo location requires more time than central toy stores, but the experience is much more substantial.
Address: 2F, Parkside Plaza, 168 Daduhe Road, Putuo District, Shanghai / Visit Map
StarToys Meilan Lake
StarToys Meilan Lake is a large suburban toy store serving families around Meilan Lake with a broad mix of toys and children’s products.
Its range is wider and more practical than the collector-led boutiques in the city center, especially for everyday family purchases.
The Baoshan location means it is mainly relevant for travelers staying nearby or making a specific northern-district trip.
Address: Rooms 205-208, Building 17, 2255 Yueluo Highway, Baoshan District, Shanghai / Visit Map